CLIENT WORK:

LIONS HOUSE FIGHTING CLUB

Highlights

  • Produced original short-form video content from concept through publication

  • Generated 150K+ video views

  • Earned 10K+ likes

  • Generated 2K+ shares

  • Planned, filmed, edited, and published social content

  • Developed creative concepts designed to increase reach and engagement

  • Tested different hooks, formats, storytelling approaches, and editing styles

  • Created content tailored to a specific community and audience

  • Translated client direction and creative goals into engaging, audience-focused content

  • Managed the creative process from brief through final delivery

  • Optimized captions, hashtags, and posting times

  • Reviewed TikTok Analytics to improve future content

Workflow

  • Plan → Create → Capture → Edit → Publish → Promote

    tools

    • Adobe Premiere Pro — Video Editing

    • Adobe Photoshop — Graphic Design & Image Editing

    • Adobe Lightroom — Photo Editing & Color Correction

    • Instagram Insights — Social Media Analytics & Performance

    • TikTok Analytics — Content Performance & Audience Insights

STUDIO WORK

HIGHLIGHTS

  • Built and managed a active Discord community from scratch, onboarding 34 members within 3 weeks and converting ~23% into dedicated playtesters.

  • Recruited, assembled, and directed a 7-person multidisciplinary dev team, managing communications, roles, and production workflows across developers, 3D artists, sound designers, and concept artists.

  • Established and facilitated a dedicated Developer Chat channel, driving team collaboration, milestone updates, and daily dev progress transparently within the community.

  • Designed and unified a cohesive cross-platform brand identity across Instagram, Bluesky, X, TikTok, and Linktree to maintain consistent messaging and visual aesthetics.

  • Initiated creator and streamer outreach, direct-messaging targeted Instagram creators and negotiating streamer partnerships to drive visibility and playtest adoption.

  • Analyzed audience analytics using Instagram Reels & Insights to evaluate reach, optimize video content, and adjust posting strategy based on view retention.

  • Managed end-to-end community engagement, running playtest feedback pipelines and fostering active discussion across community roles.

WORKFLOW

  • Strategy & Brand Setup → Team Recruitment & Dev Leadership → Creator Outreach → Content Creation → Community & Playtest Management → Analytics Optimization

TOOLS

  • Discord — Server Architecture, Community Management, Dev Team Coordination & Playtest Pipelines

  • Instagram Insights & Reels Analytics — Social Performance Tracking, Audience Growth & Content Optimization

  • Social Media Management (IG, TikTok, X, Bluesky) — Multi-Channel Branding & Content Distribution

  • Linktree — Centralized Ecosystem Routing & Link Management

  • Direct Outreach & Negotiation Tools — Creator Outreach, Streamer Partnerships & Public Relations